The story of YouTube and podcasting is another example of how the site's gravitational field among creators and users has unintentionally pulled parts of the media world into its orbit. Two recent surveys, one by Cumulus Media and one by Voices, showed that YouTube was the most frequently used podcasting platform, edging out Spotify and Apple's podcasting apps.Įven more surprising, the video service has done next to nothing to make it happen. The details of YouTube's role in the podcast deal, which haven't been previously reported, illustrate a surprising development in the podcasting world over the past few years: YouTube has become a juggernaut. The Rogan deal also led to Spotify scrambling to create a video player on the app, so Rogan had a place to post videos of his show and keep his former YouTube audience happy, these people said. As the sides tussled over the size of the deal, a major reason it reached such an eye-poppingly large sum - over $200 million for around three years of exclusivity, according to The New York Times - was because Spotify had to compensate the podcaster for the YouTube money and audience he'd be losing, according to three people familiar with the matter. Rogan had been posting full episodes of his show to his YouTube channel and making big money on the platform from his share of the ad revenue.
When Spotify executives were negotiating with Joe Rogan in 2020 to make his podcast exclusive to its service, it ran into an issue: what to do about YouTube. More podcasters are filming videos of their shows to reach audiences on YouTube.YouTube is only now taking steps to make the app more conducive to podcasting.Inside Spotify, YouTube is seen as its biggest podcasting competitor.
Account icon An icon in the shape of a person's head and shoulders.
0 kommentar(er)
